Lesson Overview

Master the art of professional networking in the tech industry. Learn how to reach out to professionals, build meaningful relationships, and leverage your network for career opportunities and mentorship.

Professional Networking Relationship Building

Lesson Slides

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Networking 101

How to Build Relationships in Tech (Without Being Weird About It)

Lesson 5 January 27, 2027 Networking

The Myth vs. The Reality

The Myth

  • Networking is fake
  • It's about schmoozing
  • You need to be outgoing
  • It's what old people do
  • LinkedIn messages are spam

The Reality

  • Networking is relationship-building
  • It's about genuine curiosity
  • Introverts network effectively too
  • It's the #1 career accelerator
  • Thoughtful messages get replies

πŸ“Š ~70–80% of jobs are never posted publicly. They're filled through referrals and networks.

Your Network Is Stronger Than You Think

You already have a network. You just haven't activated it:

  • JMU Alumni β€” Thousands working at every major company. LinkedIn shows you exactly who.
  • Your professors β€” Many have industry connections and actively refer students
  • Career Services β€” Underutilized. They know which companies love JMU grads.
  • LinkedIn 2nd connections β€” Someone you know knows someone at Google. Find them.
  • This club β€” Alumni from MTS are actively helping current members. Use them.

The Cold Message Formula

4 parts, under 100 words:

  1. Personalized opener β€” Reference something specific about them
  2. Who you are β€” Student, major, year, interest area
  3. Specific ask β€” 15-min call? Advice? One question? Be clear.
  4. Easy out β€” "No worries if you're busy" β€” removes pressure

"Hi [Name], I noticed you went from JMU ISAT to a PM role at Salesforce β€” that path really interests me. I'm a junior exploring product management and would love 15 minutes to hear how you made the transition. No worries if you're slammed!"

LinkedIn Outreach Tips

  • Personalize every message β€” Mass-paste messages get ignored. Every time.
  • Reach out to JMU alumni first β€” Shared school = much higher reply rate
  • Don't lead with "Can you refer me?" β€” Build rapport first
  • Send on Tuesday–Thursday β€” Higher open rates than weekends
  • Follow up once β€” After 1 week, one polite follow-up is completely acceptable

βœ… Response rates for well-crafted, personalized LinkedIn messages: 30–50%. It works.

Career Fair Strategy

Before

  • Research which companies are attending
  • Prioritize your top 10 targets
  • Prepare a 30-second intro
  • Bring printed resumes

During

  • Ask smart questions (not "what do you do?")
  • Get the recruiter's business card / email
  • Talk to smaller companies too
  • Don't linger β€” 5 min per booth max

πŸ’‘ After the fair: Email everyone you talked to within 24 hours. 90% of students don't do this. It makes you memorable.

Informational Interviews: The Secret Weapon

A 15–30 minute conversation with someone in a role you want. Not a job interview β€” just a conversation.

  • Ask how they got their role, what their day looks like, what they wish they knew
  • Never ask for a job referral on the first call
  • Send a thank-you note within 24 hours
  • Keep in touch β€” share an article, update them on your progress

βœ… The goal isn't one conversation. It's building a relationship. That person becomes a champion for you down the road.

Following Up Without Being Annoying

The rules:

  • After applying to a job: Follow up after 1 week if no response
  • After an info interview: Thank-you within 24 hrs, follow up in 3–6 months
  • After meeting at career fair: Email within 24 hrs, connect on LinkedIn
  • After an interview: Thank-you email same day, follow up after 1 week if silent

πŸ“§ A simple follow-up: "Hi [Name], just wanted to follow up on my application from last week. I'm still very interested and would love to chat if there's an opportunity. Thank you!"

Key Takeaways

  • 70–80% of jobs are filled through networks β€” you can't afford to skip this
  • Cold messages work when they're personalized and specific
  • JMU alumni are your biggest asset β€” reach out to them first
  • Career fair follow-up within 24 hours puts you in the top 10% of attendees
  • Networking is relationship-building over time, not a one-time ask

🏠 Homework: Send 3 LinkedIn messages this week β€” 1 to a JMU alumni, 1 to someone in your dream role, 1 to a recruiter. Use the formula.

Discussion Topics & Talking Points

Opening: Networking Myths and Fears

Question: "What comes to mind when you hear the word 'networking'?"

  • Awkward small talk at events
  • Using people for personal gain
  • Fake conversations and business cards
  • Something only extroverts can do

Reality Check: Good networking is just building genuine relationships with people who share your interests!

Common Networking Fears:

  • "I'm too introverted for networking"
  • "I don't have anything valuable to offer"
  • "People will think I'm just using them"
  • "I don't know what to say"
  • "I'm just a student, why would they care?"

Truth: Most professionals LOVE helping students and sharing their experiences!

What Networking Really Is (And Isn't)

Networking IS:

  • Building genuine relationships based on mutual interests
  • Learning from others' experiences and sharing your own
  • Creating a support system for your career journey
  • Finding mentors, peers, and eventually mentees
  • Discovering opportunities through trusted connections

Networking IS NOT:

  • Collecting business cards like Pokemon cards
  • Immediately asking for jobs or favors
  • Pretending to be someone you're not
  • Only reaching out when you need something
  • Transactional relationships with no genuine interest

The Networking Mindset Shift:

From: "What can this person do for me?"

To: "How can we help each other grow?"

From: "I need to impress them"

To: "I'm genuinely curious about their journey"

Building Your Network Strategy

The Three Circles of Networking

Circle 1: Your Immediate Network (Start Here!)

  • Classmates: Your future colleagues and collaborators
  • Professors: Industry connections and research opportunities
  • TAs and Graduate Students: Recent job market experience
  • Family and Friends: You'd be surprised who they know
  • Coworkers: From part-time jobs, internships, volunteer work

Circle 2: JMU Extended Network

  • Alumni: JMU grads in your field of interest
  • Career Services: Counselors with industry connections
  • Guest Speakers: Professionals who visit campus
  • Career Fair Representatives: Recruiters and hiring managers
  • Professional Organizations: Student chapters of industry groups

Circle 3: Industry Professionals

  • LinkedIn Connections: People in roles you want
  • Conference Attendees: Virtual and in-person events
  • Online Communities: Discord, Reddit, Twitter tech communities
  • Company Employees: People at your target companies
  • Industry Leaders: Thought leaders and influencers

Strategy: Start with Circle 1, then expand outward as you build confidence!

The Art of Cold Outreach

Cold Outreach Success Formula

Research Before You Reach Out:

  • Read their LinkedIn profile thoroughly
  • Check their company's recent news or blog posts
  • Look for common connections or experiences
  • Find something specific to mention or ask about

The Perfect Cold Message Structure:

  1. Personal Connection (1 sentence): How you found them or what you have in common
  2. Genuine Compliment (1 sentence): Something specific about their work or career
  3. Your Situation (1-2 sentences): Who you are and what you're working toward
  4. Specific Ask (1 sentence): What you'd like from them (advice, not a job!)
  5. Easy Out (1 sentence): Acknowledge they're busy and it's okay to decline

Cold Message Examples:

LinkedIn Message Template:

"Hi [Name], I came across your profile while researching software engineers at [Company] and was impressed by your work on [specific project/achievement]. I'm a junior CS student at JMU exploring career paths in [their field], and I'd love to learn about your journey from [previous role] to [current role]. Would you be open to a brief 15-minute call to share any advice for someone just starting out? I completely understand if your schedule doesn't allow for it. Thanks for considering!"

Email Template:

"Subject: JMU Student Seeking Career Advice

Hi [Name],

I hope this email finds you well. I'm [Your Name], a [year] [major] student at James Madison University. I found your contact through [how you found them] and was fascinated by your career path, particularly your transition from [X] to [Y].

I'm currently exploring opportunities in [field] and would greatly value any insights you might have about breaking into the industry. Would you be available for a brief 15-20 minute phone call in the coming weeks?

I understand you must be incredibly busy, so please don't feel obligated to respond if this isn't a good time.

Best regards,
[Your Name]
[Your LinkedIn]
[Your Phone]"

Informational Interviews: Your Secret Weapon

What is an Informational Interview?

A casual conversation where you learn about someone's career, industry, or company. It's NOT a job interview!

Why Professionals Say Yes:

  • They remember being in your shoes
  • It feels good to help and share knowledge
  • They're proud of their work and like talking about it
  • It's low-pressure and low-commitment
  • They might learn something from your fresh perspective

Preparing for Informational Interviews:

  • Research thoroughly: Company, role, recent projects, background
  • Prepare 8-10 questions: Focus on their experience and advice
  • Set expectations: 15-30 minutes, advice-seeking, not job-hunting
  • Choose the format: Phone, video call, coffee, or lunch

Great Informational Interview Questions:

  • "What does a typical day/week look like in your role?"
  • "What do you enjoy most about working at [Company]?"
  • "What skills have been most important for success in your field?"
  • "What do you wish you had known when you were starting out?"
  • "How did you make the transition from [previous role] to [current role]?"
  • "What trends do you see shaping the industry?"
  • "What would make someone stand out as a candidate for this type of role?"
  • "Who else would you recommend I speak with?"

Questions to AVOID:

  • "Are there any job openings?" (Too direct, too early)
  • "What's your salary?" (Too personal)
  • "Can you get me an interview?" (Puts them in awkward position)
  • Anything you could easily Google

Career Fairs and Networking Events

Making the Most of In-Person Networking

Before the Event:

  • Research attendees: Know which companies/people will be there
  • Set goals: 3-5 meaningful conversations, not 20 business cards
  • Prepare your elevator pitch: 30-second introduction
  • Bring materials: Resumes, business cards, portfolio if relevant
  • Plan your outfit: Professional but comfortable

Your 30-Second Elevator Pitch:

Formula: Name + Status + Interest + Goal + Question

Example: "Hi, I'm Sarah, a junior Computer Science student at JMU. I'm really interested in cybersecurity and have been working on some penetration testing projects. I'm looking to learn more about the industry and hopefully find an internship for next summer. What's it like working in security at [Company]?"

During Conversations:

  • Listen more than you talk: Ask follow-up questions
  • Be genuinely curious: About their work, company, career path
  • Share relevant experiences: Projects, coursework, interests
  • Take notes: On business cards or in your phone
  • Ask for next steps: "Would it be okay if I connected with you on LinkedIn?"

After the Event:

  • Follow up within 48 hours: While you're still fresh in their memory
  • Personalize each message: Reference your specific conversation
  • Connect on LinkedIn: With a personalized invitation
  • Organize your contacts: Notes about each person and company

Building Long-Term Relationships

Networking is a Marathon, Not a Sprint

The Follow-Up Strategy:

  • Immediate (24-48 hours): Thank you message with key takeaways
  • Short-term (2-4 weeks): Update on advice you implemented
  • Medium-term (2-3 months): Share relevant article or opportunity
  • Long-term (6+ months): Major updates, holiday greetings, congratulations

Ways to Add Value to Your Network:

  • Share relevant articles: Industry news, interesting blog posts
  • Make introductions: Connect people who should know each other
  • Offer your skills: Help with projects, research, social media
  • Provide feedback: Test their products, review their content
  • Celebrate their wins: Congratulate on promotions, achievements

Staying Organized:

  • CRM System: Use Notion, Airtable, or even a spreadsheet
  • Track interactions: When you last spoke, what you discussed
  • Set reminders: To follow up at appropriate intervals
  • Note personal details: Hobbies, family, interests for future conversations

Online Networking and Community Building

Digital Networking Strategies

LinkedIn Networking:

  • Engage with content: Like, comment thoughtfully on posts
  • Share valuable content: Articles, insights, project updates
  • Join relevant groups: Industry groups, alumni networks
  • Use LinkedIn messaging: For warm introductions and follow-ups

Tech Community Platforms:

  • Twitter/X: Follow industry leaders, join conversations
  • Discord servers: Join tech communities and participate actively
  • Reddit: r/cscareerquestions, r/programming, industry-specific subs
  • GitHub: Contribute to open source, follow interesting developers
  • Dev.to: Write articles, comment on others' posts

Virtual Events and Webinars:

  • Attend regularly: Industry conferences, company tech talks
  • Participate in chat: Ask questions, share insights
  • Follow up with speakers: Thank them and ask follow-up questions
  • Connect with other attendees: Use event hashtags and LinkedIn

Networking for Introverts

Introvert-Friendly Networking Strategies

Play to Your Strengths:

  • One-on-one conversations: Skip large events, focus on coffee chats
  • Online networking: Start relationships digitally before meeting in person
  • Preparation: Research thoroughly, prepare questions in advance
  • Deep conversations: Focus on meaningful connections over quantity

Energy Management:

  • Set realistic goals: 2-3 conversations instead of working the whole room
  • Take breaks: Step outside or find quiet spaces to recharge
  • Schedule strategically: Don't overbook networking events
  • Follow up in writing: Where you can be more thoughtful and articulate

Alternative Networking Approaches:

  • Volunteer at events: Gives you a role and natural conversation starters
  • Attend workshops: Shared learning experience creates natural bonds
  • Join small groups: Book clubs, study groups, hobby groups
  • Leverage existing relationships: Ask for warm introductions

Homework

Send 3 cold outreach messages this week — to alumni, recruiters, or engineers you genuinely want to connect with. Use the templates from today as a starting point, but make them yours. No copy-paste.

Not mandatory, but most internships come from who you know, not what you applied to. Three messages is nothing. The habit it builds is everything.

Submit through the Homework tab when done.

πŸ’¬ Week 1, Days 4-7: Cold Outreach and Connection Building

What to do: Send personalized connection requests and follow-up messages

How to do it:

  • Research each target person's background and interests
  • Write personalized LinkedIn connection requests (not generic)
  • Send 5 connection requests per day with custom messages
  • Follow up with accepted connections within 48 hours

Example submission:

"Sent 20 connection requests with 85% acceptance rate. Example message: 'Hi Sarah, I'm a CS student at JMU interested in product management. I noticed you transitioned from engineering to PM at Spotify - would love to learn about your journey!' Follow-up: 'Thanks for connecting! Would you be open to a brief 15-minute call to share insights about breaking into PM?'"

🎀 Week 2, Days 8-10: Informational Interviews

What to do: Conduct 3 informational interviews with industry professionals

How to do it:

  • Schedule 15-20 minute calls with willing connections
  • Prepare 5-7 thoughtful questions about their career path
  • Take detailed notes during conversations
  • Send thank-you messages within 24 hours

Example submission:

"Interview 1: John Smith, Senior SWE at Amazon. Key insights: Emphasized importance of system design skills, recommended specific courses, suggested contributing to open source. Interview 2: Maria Garcia, PM at startup. Advice: Build products as side projects, learn SQL and analytics, practice product sense questions."

🌐 Week 2, Days 11-14: Event Networking and Long-term Strategy

What to do: Attend networking events and create sustainable networking plan

How to do it:

  • Attend 1-2 networking events (virtual or in-person)
  • Practice elevator pitch and conversation starters
  • Connect with 5+ new people at events
  • Create 3-month networking maintenance plan

Example submission:

"Attended Richmond Tech Meetup and JMU Career Fair. Met 8 new professionals, exchanged contact info with 5. Elevator pitch: 'I'm a CS student at JMU passionate about full-stack development, currently building a study group app for students.' 3-month plan: Connect with 10 new people monthly, maintain relationships with quarterly check-ins, attend 2 events per month."

Homework

Send 3 cold outreach messages this week — to alumni, recruiters, or engineers you genuinely want to connect with. Use the templates from today as a starting point, but make them yours. No copy-paste.

Not mandatory, but most internships come from who you know, not what you applied to. Three messages is nothing. The habit it builds is everything.

Submit through the Homework tab when done.